This booth is part of the integral brand design that was developed for Sleepyhead/DockATot along a long term relationship. Creating magical experiences is the back-bone of the architectural designs for the brand. Enclosed -even exotic- realms, from tropical domains to whimsical kingdoms. Places for new discoveries and new sense adventures.

The concept has been also developed as pop-up store in London’s Harrods department store and London’s John Lewis Oxford Street, as well as shop-in-shop and shop windows around different countries in Europe, Asia and the United Estates.

Arches from forgotten ruins are a door to the whimsical world of DockATot. A place to be discovered and experienced. Ornated and dense bookshelves coexist with lush bushes, centennial trees, wild forest creatures that wander around the space, flowers floating in the sky, creating a deep world and allowing different crossed views that bring altogether a multiple experience to the visitor.

A frame of the imaginative universe of DockATot, a frozen moment of a fairytale world. 

The space is distributed in two different areas that joined build a common atmosphere. Step through the portal and you find yourself in the meeting area, ‘Room in the forest‘. A chessboard floor, white monkeys and marble-look seating. A dividing wall, in the shape of a bookcase and forest through which small monkeys jump, divides this intimate zone from the back area. A flower canopy built from more than 350 natural Orchids crown the ‘Forest clearing’, which is reserved for product presentation. As dominant closure, a hypnotic wall holding gold-inlaid displays presents the DockATot products.

Overall, the stand consists of multi-layered, dense yet cozy spaces that highlight the cozy intimacy of the product.