‘A door to the wild and whimsical world of DockATot’

This booth is part of the integral brand design that was developed for Sleepyhead/DockATot along a long term relationship. Creating magical experiences is the back-bone of the architectural designs for the brand. Enclosed -even exotic- realms, from tropical domains to whimsical kingdoms. Places for new discoveries and new sense adventures.

The concept has been also developed as pop-up store in London’s Harrods department store and London’s John Lewis Oxford Street, as well as shop-in-shop and shop windows around different countries in Europe, Asia and the United Estates.

This Victorian Greenhouse design is inspired by the Fairytale covers collection launched by DockATot.

The outer skin, an intricate facade of lattice and a vaulted dome, made from laser-cut white corrugated cardboard, reveals the wild and colorful interior. Step inside and you enter an opulent flora and fauna world made from cardboard. Dockatot products, including 16 loungers and three bassinets are framed by more cardboard tropical leaves and a backdrop of primordial vegetation. The garden scenery is complemented by rattan furniture. The communicative heart of the stand, however, is a large, round table beneath a grand chandelier. The building-like character of the stand makes it even clearer that you are stepping into an entirely parallel world.