Brand Identity, Oleo Ontur

Read More

Oleo Ontur
Brand Identity. Albacete, Spain 2017

Oleo Ontur is a Spanish Olive Oil brand. A brand that is the result of combining Tradition, Modernity and Quality to produce a natural treasure.

In the late 90s, the Ballestero family, relying on their experience and tradition, decided to undertake the challenge of commercializing the products in their region. The oil produced from these olive trees, Oleo Ontur, is named as a tribute to the village where Ballestero family’s journey started and it has always been very appreciated locally for its outstanding quality. As of now, their challenge was to move one step forward, expanding their field of action from local to national and international.

Actual, close, personal, welcoming, natural, familiar, common, known, artisanal, traditional, with dedication and love, quality, with its own identity, are keywords that defined the brand and the image proposed:

The scenery is a neighborhood which represents everyday scenes, where Oleo Ontur is always there: ‘In Felix’s Kitchen’, ‘In mom’s grocery shopping’, ‘In the very best Olive Trees of the region’, ‘In the delivery van’, ‘In Celestino’s lunch’…

http://www.oleoontur.com

Author: Paula González

Client: Oleo Ontur

Location:  Albacete, Spain

Copyright:  Paula González