Arches from forgotten ruins are a door to the whimsical world of Sleepyhead. A place to be discovered and experienced. Ornated and dense bookshelves coexist with lush bushes, centennial trees, wild forest creatures that wander around the space, flowers floating in the sky, creating a deep world and allowing different crossed views that bring altogether a multiple experience to the visitor.
A frame of the imaginative universe of Sleepyhead, a frozen moment of a fairytale world.
The space is distributed in two different areas that joined build a common atmosphere. Step through the portal and you find yourself in the meeting area, ‘Room in the forest‘. A chessboard floor, white monkeys and marble-look seating. A dividing wall, in the shape of a bookcase and forest through which small monkeys jump, divides this intimate zone from the back area. A flower canopy built from more than 350 natural Orchids crown the ‘Forest clearing’, which is reserved for product presentation. As dominant closure, a hypnotic wall holding gold-inlaid displays presents the Sleepyhead products.
Overall, the stand consists of multi-layered, dense yet cozy spaces that highlight the cozy intimacy of the product.
Author: Collaboration with Ippolito Fleitz Group
Role: Chief designer. Concept design, design development, management and construction supervision.
Client: Sleepyhead
Location: Cologne, Germany
m2: 100
Photography: Philip Kistner
Copyright: Ippolito Fleitz Group