Fair Stand, Cologne 2017

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Sleepyhead
Kind+Jugend Show. Cologne (DE) 2017

Arches from forgotten ruins are a door to the whimsical world of Sleepyhead. A place to be discovered and experienced. Ornated and dense bookshelves coexist with lush bushes, centennial trees, wild forest creatures that wander around the space, flowers floating in the sky, creating a deep world and allowing different crossed views that bring altogether a multiple experience to the visitor.

A frame of the imaginative universe of Sleepyhead, a frozen moment of a fairytale world. 

The space is distributed in two different areas that joined build a common atmosphere. Step through the portal and you find yourself in the meeting area, ‘Room in the forest‘. A chessboard floor, white monkeys and marble-look seating. A dividing wall, in the shape of a bookcase and forest through which small monkeys jump, divides this intimate zone from the back area. A flower canopy built from more than 350 natural Orchids crown the ‘Forest clearing’, which is reserved for product presentation. As dominant closure, a hypnotic wall holding gold-inlaid displays presents the Sleepyhead products.

Overall, the stand consists of multi-layered, dense yet cozy spaces that highlight the cozy intimacy of the product.

 

Publications

Books

10/2018 Trade Fair Design Annual 2018/19 (Germany)

Author:  Collaboration with Ippolito Fleitz Group

Role: Chief designer. Concept design, design development, management and construction supervision.

Client:  Sleepyhead

Location:  Cologne, Germany

m2:  100

Photography:  Philip Kistner

Copyright: Ippolito Fleitz Group